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| adidas and Arsenal collaborate with Maharishi |
In a groundbreaking collaboration, we are proud to announce the official launch of a limited-edition collection in partnership with Adidas and London's iconic streetwear brand, Maharishi. This extraordinary assortment seamlessly merges the world of London-centric streetwear with the high-performance standards of Adidas, exclusively tailored for our Arsenal club.
This collection is a true embodiment of style and functionality, combining the finest in Adidas pre-match and travel wear with Maharishi's utilitarian aesthetic. The result is an artistic fusion of the Arsenal identity, enhanced by the inclusion of an Adidas GORE-TEX jacket and pants, ensuring the utmost performance for both sports and active lifestyles.
Our supporting campaign underlines our shared values with Maharishi, emphasizing togetherness and community whether it's in the comfort of your home, on the bustling streets, or on the soccer pitch. The campaign features prominent players like Declan Rice, Reiss Nelson, Emile Smith Rowe, and Manuela Zinsberger, exemplifying the unity this collaboration represents.
This exclusive collection, meticulously crafted through the collaborative efforts of Adidas and Maharishi, introduces a unique bespoke camouflage pattern titled 'DPM: Bonsai Dragon Scales,' inspired by the impending Lunar Year of the Dragon. It's a remarkable combination of London's rich street culture and Adidas's commitment to top-tier performance.
The range encompasses a variety of pieces, including a pre-match jersey, an anthem jacket, shorts, and socks for on-pitch action. Off the field, you'll discover items like hoodies, tees, and pants, all designed in alignment with Maharishi's incorporation of powerful mythological creatures that persist throughout their collections, beautifully intertwined with Arsenal's storied heritage.
The collection's pieces are meticulously detailed with intricate embroideries and prints, paying tribute to the club's icons, including the cannon, and introducing a fresh interpretation of the club mascot, Gunnersaurus.
Reiss Nelson, a notable face in our promotional campaign, expressed his excitement, stating, "This range is the perfect fusion of Arsenal, Maharishi, and Adidas – it looks fresh, and as a big fan of Maharishi, I’m thrilled to see the club partnering with brands deeply embedded in London’s culture. I'm confident our supporters will love this collaboration."
Hardy Blechman, the founder of Maharishi and an Arsenal enthusiast, added, "It's a genuine honor to collaborate on this range. It combines Adidas's peak performance with Maharishi's streetwear aesthetic. Since 1994, we've embraced a pacifist approach to military-grade utilitarian design, viewing camouflage as a symbol of nature and art. We're proud to apply these principles to the design of this Adidas and Arsenal collection. We can't wait to see it on the players and hope it resonates well with our supporters."
This exceptional collection will grace both the men's and women's teams starting October 28th. Our men's first team will warm up in the jersey and stride onto the pitch in the jacket before the Premier League match against Sheffield United at Emirates Stadium.
Please note that this collection is available in extremely limited quantities and can be acquired exclusively through Arsenal Direct, starting today. Don't miss your chance to be a part of this remarkable fusion of fashion, performance, and tradition.
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